|
On the surface, the
formula is simple:
drive traffic to
your website,
convert visitors
into buyers and then
hear "cha-chings" in
your head during the
day. You’re making
money.
The
reality for many
online advertisers
though, is very
different.
Most sites attract
little, sometimes
almost no traffic.
Even worse, they
spend a fortune for
online ads that
result in little or
no sales.
"Cha-ching" is
replaced by "ker-plunk."
!
Pay-per-click, or
PPC, can not only be
the most
cost-effective but
also the most
profitable form of
online advertising
… when you know
how to do it.
And that’s where
NetBlaze comes in.
In this "bird bath"
example, the
highlighted listings
at the top as well
as those in the
right hand column
are PPC ads placed
by Google Adwords.
These PPC ads
appeared when the
keyword phrase "bird
bath" was searched.
The "pay per click"
comes into play when
a viewer actually
clicks on an ad and
is directed to the
landing page. The
advertiser only
reaches people
searching for "bird
baths" and is only
charged when the ad
is clicked.
No
clicks, no charges;
that’s "pay per
click".
Like the free,
organic SERP
listings,
positioning is
crucial. The higher
the position, the
more click throughs,
as measured by the
click through rate
or "CTR".
But how do you acquire
that highly-coveted
top ad position?
The
process can get
almost "rocket
science-like"
complicated...
Google
considers the amount
bid (yes - you’re
participating in a
"live" auction), the
"quality" of your ad
(as determined by
Google), the
effectiveness of the
ad (as measured by
the CTR), relevance
of your ad’s
keywords to the
search (keywords you
picked out),
relevance of your
site to the searched
keywords (a "bird
bath" ad can’t lead
to a "bankruptcy"
site), and your
website’s overall
quality (as judged
by Google).
But even when all
the determining
factors for ad
positioning are
"dialed in," top ad
placement does not
guarantee clicks.
And a lot of clicks
do not ensure sales.
And high sales do
not determine
profitability or a
high return on
investment, ROI.
|
The best keywords,
top positioning,
cost-effective
bidding, a properly
written ad and
finally, an
effective landing
page all come
together to create
"cha-chings."
Drop the ball on
just one of the
ingredients and you
wind up with "ker-plunks."
Here's where we can
help...
|
| |
| |
 |
With the NetBlaze video tutorials, written manuals and powerful software, the "rocket science" of PPC gets a whole lot easier. You’ll quickly know more about the "ins and outs" of paid online advertising than 99% of your competitors. (Cue the "cha-chings.") |
| |
|
|
Are you using the best keyword phrases? "Most searched" may not be the "most profitable." NetBlaze’s Keyword Blueprint goes beyond just "big" numbers and instead guides you to the "best" numbers for the "best" keyword phrases. |
| |
|
|
You’ll learn exactly how much to bid to ensure top placement and high profit. No more losing money while trying to get the best ad placement to reach potential customers. |
| |
|
|
NetBlaze guides you step-by-step through the whole process... from writing a "killer" PPC ad. Good placement means little if your ad doesn’t get clicked. From the compelling headline to an irresistible "call to action," your CTR will skyrocket! |
|
| |
But NetBlaze doesn’t
stop there... You’ll
also learn how to tweak
your landing page to
turn more of those "click through"
visitors into "Add
to Cart," customers.
Good traffic means
little if you can’t
convert it into
buyers... Not only
will you see a
higher conversion
rate, your dollars
spent on ads will
actually go down as
your CTR and Google
page "quality" rank
goes up.
Better ad placement,
more cost-effective
ads, higher CTR,
more conversions and
more profits …
that
is NetBlaze.
If you prefer, get
started today with
the "Free
Edition" .
It’ll take you to a
sample-sized version
of the NetBlaze
training, software
and strategies. Or
get immediate, full
access to the power
of NetBlaze and
click the "Pro
Edition" link.
You’ll begin to
"ramp up" your
rankings, traffic
and sales right
away. |
