Promoting your local business is key if you want to stay ahead of the competition.
In this day and age, promoting your local business on social media has never been easier, especially with Facebook.
Why Promote Your Local Business On Facebook?
Facebook is without doubt the number one avenue to promote your local business and drive customers to your website.
In this article, we’ll look at 10 proven ways to promote your local business on Facebook, so let’s dig in!
1. Build A Facebook Page
If you haven’t yet got a Facebook Page for your business, it’s time to get one!
This will be the base of your marketing activities and it is very simple to set up.
The following Facebook help centre link will guide you through setting up your Facebook page:
Once you’re Facebook page is set-up, you’re ready to start your marketing activities and promote your business.
2. Build A Like Campaign
Now your Facebook Page is set up and raring to go, but how do you get people to your page?
Once you start adding content you will find that some people will find your page organically, however, you can give it a push by building a like campaign.
The whole idea of a like campaign is simple, by getting more likes to your page gives social proof to others. You are basically buying a Facebook ad to increase the number of likes to your page.
Keep one thing in mind; don’t be tempted to buy likes, it can adversely effect your marketing not to mention it won’t go down well with the Facebook algorithm.
3. Sharing Content
Now you’ve got page likes, how do you know what content to share?
People love to see local content, so why not share content that will be of interest to your audience. Give people helpful information so they keep coming back.
Your Facebook page should be a mixture of your own content bulked out with some valuable content in your local area.
A great tip with content is keep it consistent, if you are posting once a day, you need to keep that up, it’s no good posting one day and then not posting for another week. People will quickly lose interest so be consistent with your postings.
4. Boosting A Post
Boosting a post can help gain a much higher reach of engagement to your content. By boosting a post you are in fact running a Facebook ad.
So at this stage, you are already creating and sharing content.
When you get a great post with lots of engagement, it’s worth boosting that post to get even further engagement.
In most cases, Facebook will give you the option to boost the post using a blue button and best of all it literally only takes a couple of minutes to do.
5. Create A Facebook Group
Facebook Groups are becoming extremely popular to build a community, not to mention the prefect place for your targeted audience to network.
You can share photos, videos, engage with each other and much more…
The best thing about being in a group is a sense of community amongst like minded individuals that you can share content with and market to.
6. Create An Event For Your Business
Creating an event is a great way to build a buzz for an upcoming event.
You can target your key audience by creating an event, and remember your attendees may share it on their timeline, hence friends and family will see it too!
By creating an event, you’ve nothing to lose so give it a go for your next event, you may be pleasantly surprised!
7. Build A Shop
You can now even build a shop directly from your Facebook page.
Therefore it’s never been easier for your audience to purchase your products without leaving Facebook, giving you an extra revenue channel.
8. Run A Contest
So what else can you do from your Facebook page, well another great tip is to run a contest.
Contests and polls are great to build buzz and engagement so consider that in order to keep your page fresh and alive.
9. Host A Facebook Live
Not for the fainthearted, but Facebook Live is becoming one of the most popular ways of promoting your business.
Yes, you will be on camera, but there is no better way to build a rapport with your audience.
Facebook live is basically a video streamed live to your audience, and the good thing is for those that miss it, it will stay on your page for people to go back and watch later.
10. Don’t Forget Your Network
Finally, don’t forget your network…
You may already have an email list that don’t know about your Facebook page, so why not email them and let them know.
Simply email them announcing your page and invite them to like your business on Facebook.
In this article, we’ve looked at 10 proven ways to promote your local business on Facebook.
As you can see there are plenty of ways to promote your business which are only limited by your imagination.
Even if you use just a handful of ideas, you’ll be well on your way to building an audience of targeted people.
Remember though as with everything, Facebook marketing takes time and patience, but put in the work and it will pay off dividends 🙂
Sосіаl mеdіа hаѕ bесоmе аn іntеgrаl раrt оf оur dау-tо-dау lіvеѕ. Buѕіnеѕѕеѕ оf аll ѕіzеs hаvе ѕtаrtеd mаkіng thе mоѕt оf the platforms available to us.
Thеrе аrе a рlеthоrа оf ѕmаll buѕіnеѕѕеѕ еуеіng ѕосіаl mеdіa tо рrоmоtе thеіr buѕіnеѕѕ/ѕеrvісеѕ. Hоwеvеr, many of thеѕе ѕmаll buѕіnеѕѕеѕ аrе fаіlіng, оr nоt аblе tо mаkе орtіmum uѕе оf ѕосіаl mеdіа fоr thеіr buѕіnеѕѕ grоwth.
Sо whаt аrе thе bаѕісѕ thаt уоu аbѕоlutеlу nееd tо knоw tо mаrkеt уоur buѕіnеѕѕ еffесtіvеlу оn ѕосіаl mеdіа in 2018? Let’s look at our 10 top tips in the following article: ’10 Top Tips For Social Media Success For Small Businesses In 2018′.