These days, no small business can be successful without the use of technology in one form or another.
As the business owner, you might not be particularly tech savvy or even have the inclination to be, but certain aspects are important.
In this article, we’ll talk about why technology is important, and cover the 5 top tech things you can’t ignore in your small business.
1. Learn It!
As the business owner, you need to know how to use technology, you might want to pass it on to your employees, but what if they leave?
No business can operate without back office systems in place, learn the most important things such as payroll and accounting, or whatever is important for you and the smooth operation of your business.
It doesn’t mean you have to learn everything, but have a good handle on the main technology issues in your particular business to avoid problems later on.
2. Own It!
As well as learning it, make sure you own it! Are you listed as the owner or administrator on all your technology? As the business owner you need to be, think about what would happen if an employee left and they are the administrator on some or all of your technologies? They could easily damage your business by taking your technology assets with them.
Talking of employees, do you have access to their data? Again, what would happen if they walked out tomorrow? Better still if possible gain access to their passwords, and change them as soon as they walk out the door, don’t leave it to trust.
3. Use The Right Software
Are you using the right software for your business?
Maybe it’s time to evaluate what software you actually need for the smooth running of your business…
For example, do you have a CRM system in place, do you know you can connect your CRM with your email?
Think about what software is going to help you not just on a daily basis but long-term too.
It also goes without saying, for the most important software your business requires, don’t skimp on free versions where you can avoid it, a free version may be good enough for lesser functions, but make sure you pay where it matters.
What happens if your systems go down, do you have a back-up of data anywhere?
You may think as a small business that backing back your data is not required, but you couldn’t be more wrong.
No matter how small your business, protecting yourself against malware and data loss is absolutely essential.
Data hacking these days is big business, so if you only do one thing after reading this article, make sure your data is backed up, to avoid any potential disasters in the future.
5. Keep Data Safe
As well as backing up your data, it goes without saying you must keep yours and your customers data safe.
Data security is crucial especially now with the GDPR regulations in place, which unless you’ve been sleeping under a rock for the last few months, you no doubt will of heard off.
The GDPR affects every company in the world that processes personal data about people in the EU. It’s not complicated but as a small business owner if you have customers in the EU, be sure to read up on this very important topic.
In this article, we’ve learnt why technology is so important as a small business owner.
Technologies may be different depending on what type of business you have but don’t leave your business vulnerable by not putting systems in place.
It may seem overwhelming at first, but having a good handle on the key aspects of technologies that your business uses will surely serve you well in the long term.
Remember, technology is more essential than ever before to enable to the success of a growing business.
Stауіng uр tо dаtе wіth thе lаtеѕt mаrkеtіng trеndѕ іѕ a rесіре fоr ѕuссеѕѕ.
Thе bеѕt mаrkеtеrѕ lооk towards thе futurе tо рrеdісt соnѕumеr bеhаvіоr. It goes without saying, if уоu саn іdеntіfу trеndѕ аnd mаkе аррlісаblе сhаngеѕ tо уоur mаrkеtіng ѕtrаtеgу, іt wіll gіvе уоu аn еdgе оvеr уоur соmреtіtіоn.
In the following article ‘5 Top Digital Trends to Watch Out For In 2018/19’, we’ll look at 5 top digital trends to watch out for in 2018/19.